Facebook Ads Strategies for Local Roofers That Actually Work

If you're a roofer in Las Vegas, relying on word-of-mouth alone isn't enough anymore. The homeowners you want to reach? They’re scrolling through Facebook—right now.

With the right Facebook ad strategy, your roofing business can generate consistent leads—even during slow seasons.

Here’s how to make it work, without wasting your budget.

1. Use Eye-Catching Before & After Photos

Nothing sells like transformation. Show your best roofing projects—before and after shots work great as scroll-stoppers.

Tips:

• Use real photos from Las Vegas homes
• Add a simple caption: “New Roof in [Neighborhood] – Book Yours Today”
• Make the images bright, clean, and professional

2. Target the Right Audience by Zip Code

Don’t waste money showing ads to people outside your service area. Facebook lets you geo-target your audience by:

• City (Las Vegas, Henderson, North Las Vegas)
• Zip code (especially high-value home areas)
• Radius targeting (5–10 miles around your HQ)

Bonus: Add demographic filters like age 30+ and homeowners to narrow in even further.

3. Promote Limited-Time Offers

Urgency sells. Create seasonal promos like:

• “Summer Roof Inspections – Only $99”
• “Storm Damage? Book a Free Estimate”
• “$500 Off Full Roof Replacements – This Month Only”

Use a clear headline, a big offer, and a CTA like “Claim Offer” or “Book Now.”

4. Use Video for More Engagement

Short videos (30–60 seconds) often outperform static images. Show your crew in action, walk through a finished job, or record a quick customer testimonial.

Keep it real and local—people connect more with familiar neighborhoods and faces.

5. Always Send Traffic to a Landing Page (Not Your Homepage)

Your Facebook ad should lead to a dedicated landing page that matches the offer in the ad. That means:

• A headline that matches your Facebook ad
• Short form to collect name, phone, and address
• Testimonials or photos to build trust

Pro Tip: Use a thank-you page with a phone number and calendar link to increase conversions.

6. Retarget People Who Click But Don’t Convert

Ever had someone visit your landing page but not fill out the form? Retarget them with Facebook ads that say:

• “Still need a roof estimate? We’ve got you.”
• “Spots are filling up—book your inspection today.”

These follow-up ads can double your leads without doubling your ad spend.

Need Help Running Roofing Ads That Actually Convert?

At USA Local Agency, we specialize in Facebook Ads for Las Vegas roofers. We handle everything—from strategy and creative to landing pages and reporting—so you can focus on the work while we fill your pipeline.

👉 Book a free roofing ad strategy call
📞 Or call us at 725-777-0552 to get started.